Right now, I’m resistant. I don’t know what I’m resistant to, but I’m resistant. In fact, I don’t feel like doing much of anything at all. I eyed my laptop for a good 30 minutes, trying to do ANYTHING but write on it. Heck I even started picking cat hair off the blanket of the [...]
How Sales Copy and 5 Pixels Ruined a Site’s Sales
Wait, what? Sales copy HURTING someone’s sales? Eh, it happens more often than you think. (Like say, when people take a broad stroke approach with their sales copy,) Online leads are looking for just about any reason to abandon your page, what with our ADD-influenced trigger-happy surfing styles. So where are those 5 evil money-grubbing pixels [...]
Unfinished products = profit!
What if I told you that instead of finishing that product you were working on, you should stop where you’re at right now, set up shop, and open your doors to paying members? Well a few weeks ago I would have been one of the first to say: “Buddy, you’re setting yourself up for disaster!” [...]
How an 85 year old man gets people to pay $300 for an inch of raw fish
Learn how a master Sushi chef has become world renowned for following this one, simple tip for success.
Why Every “Copywriting Formula” Sets You Up For Utter Failure
Are you a copywriter or are just you pretending to be a copywriter? “It’s not real art unless I say it is” – Every self-loathing community college art teacher in existence. When I took my first art class in college, I already had a good few years on most students. I was never ‘trained’, but I [...]
Shave Hours Off Your Next Copy Project
Getting geared up for your next copy project? Before you pick up your pen (or place those fingers on your keyboard) there’s one thing you should always do before you start working at your sales copy; write down the full list of benefits of whatever you’re writing about. If you’ve developed a good working knowledge [...]
Why Headline Formulas Never Work
Headlines have a heavy job. They have to attract a reader’s darting eye long enough to (hopefully) get them to read the first line. If your headline doesn’t grab attention, well then they’ll never read the rest of your copy and you’ve lost a sale. But you already knew that! However – do you know [...]
A Step-by-Step Guide on Getting Better-Than-Crack Testimonials
As with anything in life, there’s a right way and a wrong way to do something. Even something as mundane as collecting a testimonial. But why should we care about how a testimonial turns out? To answer that I’ll ask you another question: Does the idea of making more money sound fairly appealing to you? [...]
3 Reasons why you should NOT choose a Niche
Starting out – and choosing a niche already? Why not stab yourself in the foot instead. For those of you wondering, Niche: A specialized faucet within a larger market – i.e.”Weight loss for christian women” would be considered a niche of the weight loss market. Look, there’s a lot of fantastic arguments for specializing in [...]
6 Powerful Sales Lessons You Can Learn From Door-to-Door Mormons
Note: This is not a religious commentary. This is a sales commentary. Now read and enjoy! Door-to-door Mormons – they have it tough. From a sales perspective, their prospects are slim. They’re essentially door-to-door salesmen that are trying to sell you on faith. The ‘customers’ they encounter and why the sale is not an easy [...]
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