Does your writing have personality?

Guest poster Lauren R. Tharp shares why it’s okay to write with personality, even when marketing.

get personality!

I'm not Lauren or Danielle - but boy do I have personality!

Hi there!

I’m not Danielle, but I’m a remarkable simulation.  Her shorter, incredibly-stacked, understudy.  My name is Lauren.

Obviously you’re a reader with fine taste.  I mean, you’re here, aren’t you?  And chances are you’ve been here before!  So what keeps you coming back again and again?  I’d be willing to bet it’s because this Blog has personality.

Getting to Know You, Getting to Know All About Youuuuuuuuu…

That’s right, this Blog has personality.  Danielle’s personality.  And, for this post, my personality.

So why is personality important to a Blog?  To your business?

Well, by showing a little bit of our personalities in our writing, you get to know us before actually contacting us.  You get a good feel for how we communicate, what our core marketing beliefs are, and you get a good feel for what we could do for you.  If you’re a lurker, you most likely feel like you know us before you even write us that first initial e-mail!

And, heck, hopefully you’re starting to like us!  (You are, aren’t you? Oh, I do hope so!).

You’re Not Here to Be Likable, You’re Here to Work!

Lauren and Robert show their personality!

Lauren and Robert show their personality!

Letting your personality show through, and hopefully showing how likable you are, is about more than just showing off and winning new friends!  It’s also great for your business.

Think of it this way: How many people do you do business with that you hate?

If you’re like I am, you probably have a “go to” guy/gal for just about every service you can imagine.  And you probably like them, don’t you!  (Well, don’t you??).  And that’s the way it should be.  And if there’s someone in your batch of “go to” people that you’re not that fond of…you’re probably shopping around for someone “better.”  Right?  (Don’t worry, I won’t tell).

Now think about putting “personality” into your marketing and sales copy.  Your customers will get to know you/your product, they’ll get to like you, and suddenly you’re their “go to” guy/gal for whatever it is you’re selling.

Now that’s what I call a win-win!

Don’t be afraid to show us who you really are.




About Lauren Tharp

Lauren R. Tharp specializes in writing unique online content for small business owners & entrepreneurs that helps portray their brand in a way that’s filled with personality–a technique that keeps readers and customers coming back for more. Visit her online at to say "hi!"

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9 Responses to Does your writing have personality?

  1. Lauren November 22, 2011 at 9:02 pm #

    It was an honor to be a guest poster on your website. Thanks again! :)

  2. Daphne Gray-Grant November 23, 2011 at 2:07 am #

    I agree! We’re all drowning in information and have way too much to do and too much to read. Personality is what attracts us to read one thing over another. Show your personality in your blog!!

    • Lauren November 23, 2011 at 5:32 pm #

      I agree too! I should write an article about that! …Oh, wait. I just did. ;)

      Thank you for taking the time to read my guest post! I just signed up for your free newsletter.


  3. Cristian Balau November 23, 2011 at 2:24 am #

    Hello Lauren, glad to see you around here. I just realized I visited your blog before (a couple of times actually) but for some reason I never returned at one point.
    Anyways, I agree, a blog needs a personality to function and bring people back.

    • Lauren November 23, 2011 at 5:35 pm #

      Hi, Cristian!

      I hope now that you’ve been reminded of my presence that you’ll once again become one of my “loyal lurkers.” :)

      If you can remember why you stopped coming (or why you started coming!) to my Blog, I’d love to hear about it. I’m always trying to learn and improve.

      Thanks for reading!!


  4. Linda Formichelli November 24, 2011 at 6:52 pm #

    Fun post, Lauren! And you were right…great minds DO think alike! Thanks for visiting my blog.

    • Lauren January 17, 2012 at 5:42 am #

      Didn’t see this until just now! I’m honored that you took the time to read my guest post. I’m a huge fan of The Renegade Writer and your work! :)

  5. Astro Gremlin November 25, 2011 at 9:14 pm #

    This is the sort of site that attracts the sort of person who enjoys this sort of thing. And that sort of person includes me! Hooray for you, Lauren. Personality plus!

    • Lauren January 17, 2012 at 5:44 am #

      Thank you, Astro Gremlin! Sorry about my late reply. I thought I was subscribed, but I guess I wasn’t!

      It’s just as well. If I had seen this sooner, I wouldn’t have gotten to see your Weinermobile post! ;)

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