How an 85 year old man gets people to pay $300 for an inch of raw fish

Mmmm... sushi.

Sushi is delicious.  Well that’s this lady’s opinion anyway.

But like it or not, it’s world renowned as more than a dinner dish – it’s considered by many to be an art form.

I mean just look at the stuff! Even if the thought of raw fish guts doesn’t wet your lips, you have to agree – it looks gorgeous!

Now, I’m no doctor of sushi making, but I HAVE watched a Netflix documentary or two.

No really – “Jiro Dreams of Sushi” – if you have Netflix check it out, if you don’t well then just read this post.

What does sushi have to do with marketing, copywriting, or chewing bubblegum?

I’m going to eventually stop asking then self answering this question, but to give you and myself the benefit of the doubt, I figured I’d at least explain this time.

So who is this mystery man and why do people fly around the world to try his sushi?

This documentary showcases Jiro, a simple but exceptional Sushi chef.

He might look old, but his mind and knife are sharp!

He is 85 years old, he runs a tiny restaurant with only 10 seats in it.  He only serves sushi, nothing else.  All his sushi dishes are simple.

And yet, he has earned 3 stars from the Michelin Guide and each plate starts at a minimum of $300.

What makes him so exceptional?

He is dedicated to his work.  He doesn’t care about money, fame, or anything else but perfecting his craft of sushi making.  As a result, his sushi tastes exceptionally perfect.

If you watch nothing else, watch the first 5 minutes, because he’ll give you the secret to running a successful business.

On second thought, just read this quote from Jiro explaining how to be successful

“Once you decide on your occupation, you must immerse yourself in your work.  You have to fall in love with your work.  Never complain about your job.  You must dedicate your life to mastering your skill. That’s the secret of success.”

You might be thinking… “That’s it?”

Well, yep, that’s it.  Give up everything except the pursuit of constantly improving yourself and focus on ONE passion – niche yourself if you will.  And in time you will become so good at it, people will recognize that about you and want to give you lots and lots of money.

But of course, you’ll be too busy with your passion to notice the money, so you know – hire someone to collect the stuff for you.

The big take-away

You see, this business – any business – is truly successful when you run it with love, passion, and integrity.

I’m not asking you to be a hippie or even like what I’m saying.

But just think about it.  Think about something you’re REALLY good at.  Chances are it’s something you enjoy doing, something you spend extra time working out.  Something you maybe even dream about, think different angles about, talk with your friends about.

Always looking to improve himself

Something you’re constantly looking for ways to improve.

So why do so many people separate their passions from their monetary pursuits?

The popular answer seems to be “I can’t make enough money doing what I love” and to that I say – where there’s a will there’s a way.  Or if your passion is something like flinging bunny rabbits off buildings, maybe you should rethink your passions.

Whatever the deal is, drop the excuses.

If you don’t invest in your life profession, then you’re missing out my friend.

More inspirational philosophies from the great Sushi Chef Jiro

Choose to do something, then be the best you can at it.

Don’t focus on making money, focus on improving your skills.

Never hate your job.

Be passionate about what you do.

Always strive to be better than the day before.

Never think you are the best: if you think you’re the best then you’ll never find ways to improve.

Listen to Danielle, she’s a pretty cool person.  Also I hear she doesn’t set fire to monkeys, so that’s a plus *


*Jiro may or may not have actually said this




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4 Responses to How an 85 year old man gets people to pay $300 for an inch of raw fish

  1. Lauren August 30, 2012 at 6:38 pm #

    Netflix has been a great source of Blog post inspiration for me too! ;)

    This whole week has been very “consider your greater purpose” for me. First over at Love Your Small Business with their new free video series – – And now here!

    Looks like I’ve got some thinking to do.

    Welcome back, Danielle!

    • Danielle August 30, 2012 at 6:47 pm #

      Nice! Netflix has been good for us writers – and at $7 a month, not too shabby, eh?

      I love that, I’ll take a look at the blog and I thank you for yer welcome :)

  2. Cristian Balau September 11, 2012 at 12:09 pm #

    I never had sushi. How lame am I? But if I ever decide to taste raw fish I’m inclined to try Jiro’s stuff.

    But I do agree on immersing yourself in your work if you want to really become the good in your field therefore successful.

  3. Amanda October 22, 2012 at 9:15 pm #

    Love this Danielle! This is a perfect way to approach your business.

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