I’ve put together a (only slightly awkward) video for you addressing the question “Should your sales page be long or short?” or “How much copy do you need to sell your product?”
For those of you who don’t want to watch the video, here’ s a summary of the answer!
The simple answer: as much copy as you need to sell your product. Of course, that’s not a great answer cause we get stuck in a catch 22.
So a better question would be: How do I figure out how much copy to write for my niche or product?”
Here’s a few different ways to determine how much copy your product needs:
1) What is your reputation with the prospects? Are they from a trusted list? In many cases, the more a person trusts you. For example, Apple can sell a product with two words: New Product.
2) How complicated is your product? If you have something like software or a new service, it may need more explanation than other products. Think customer education. Thus, more copy.
3) What is your price point? If this is a higher ticket item, you’re going to have better success with things like rapport building emails. If it’s a smaller items, you can likely get away with making sales to cold traffic on a sales page.
4) Scope out the competition! What are they doing? Go ahead and sign up for their newsletters and take a look at their sales pages. Get a feel for what seems to be working.
Are there more factors? Absolutely!
Just test things out and see what works and feel free to use these tips as a starting point for determining how much copy to write.
Any more questions or comments? Anything about long sales letters that you’d like to ask me about? Ask away in the comments!
Talk to you soon,
Danielle
Thanks for the video! Some great questions to answer. Just a heads up (and I don’t mean to be a pest!): there are a few typos in section #4.
Cheers,
Non
Non!
Thank you for the kind words, happy to provide the video – and no worries, my pest-dar didn’t go off! I appreciate the heads-up. Without your helpful eyes, I just might end up signing off as “Danul leyn!”
you bring some new questions into our mind that are valuable for copy writing. thanks Danielle for insightful story.
You’re welcome Reeha
its a nice way to help people by uploading the video its a great easiest way of teaching i like your video and take tips from it.thanks