I’ve put together a (only slightly awkward) video for you addressing the question “Should your sales page be long or short?” or “How much copy do you need to sell your product?”
For those of you who don’t want to watch the video, here’ s a summary of the answer!
The simple answer: as much copy as you need to sell your product. Of course, that’s not a great answer cause we get stuck in a catch 22.
So a better question would be: How do I figure out how much copy to write for my niche or product?”
Here’s a few different ways to determine how much copy your product needs:
1) What is your reputation with the prospects? Are they from a trusted list? In many cases, the more a person trusts you. For example, Apple can sell a product with two words: New Product.
2) How complicated is your product? If you have something like software or a new service, it may need more explanation than other products. Think customer education. Thus, more copy.
3) What is your price point? If this is a higher ticket item, you’re going to have better success with things like rapport building emails. If it’s a smaller items, you can likely get away with making sales to cold traffic on a sales page.
4) Scope out the competition! What are they doing? Go ahead and sign up for their newsletters and take a look at their sales pages. Get a feel for what seems to be working.
Are there more factors? Absolutely!
Just test things out and see what works and feel free to use these tips as a starting point for determining how much copy to write.
Any more questions or comments? Anything about long sales letters that you’d like to ask me about? Ask away in the comments!
Talk to you soon,